Presentation

The trade retailing is dealing with a deep and serious transformation caused by the changes in consumer values and the trend of global markets. At the same time, a considerable amount of facts have contributed to the increasing competition among the companies in the retailing sector. Consequently, those companies have the necessity of renewing their processes as well as their management roles. That's why, in order to survive and grow in such a competitive environment, it is essential for companies to have well trained people who have the capacity of identifying clients needs and know how to define and develop successful competitive strategies.
In the current consumption market, two new competitive models can be identified: On one hand, the major retailing and the franchising are leading the fast moving consumption products. On the other hand, the minor retailing is getting specialized (or at least it should be doing it) in market niches. In order to be adapted to the new competitive models, companies need to have people capable of designing high-level competitive strategies, as the change process is causing a serious franchising and retailing power re-equilibrium. This has contributed to a serious development of management techniques and strategies

Aims

• Provide students with specialized training in the area of distribution, marketing and business strategy, with a high level and contrasted quality.
• Develop a directive and strategic vision ethically and effectively, to provide innovation in the face of competitive environments.
• Train people who will lead projects in companies from different sectors and sizes, both domestic and multinational.
• Provide a practical approach closer to the reality of the market by 4-learning teaching methodology on the marketing, commerce and distribution environments.

Skills

• Planning the company's business strategy
• Develop a working methodology and practical application of theorical models.
• Know the different possibilities of distributing the products.
• Manage teams within the distribution channel
• Manage E-marketing strategies and sales on the internet
• Encourage adaptation of new situations and decision-making under uncertainty.

Addressed to

The Online Post Degree on Administration and Management of Business is available to all those graduates and industry professionals * who wish to acquire knowledge and develop professional skills related to trade, distribution and marketing or training to lead and manage with innovative style the trading and distribution companies.

*Students without a university degree will obtain a certificate of achievement of the Post Degree issued by the Postgraduate School.

Teaching Method

• Our Methodology
• 4 Learning
• Virtual Campus
• Tutoring
• Continuous assessment